Pricing for Profit

Aims:

To provide understanding about issues relating to price and how strategic use of pricing can lead to improved turnover and profit.

Objectives:

By the end of the course delegates will be able to:

·        Recognise the various methods of pricing goods and services

·        Explain the importance of breakeven analysis

·        Describe the relationship between price and quality

·        List the role that price plays in the purchasing process

·        Identify the need for effective pricing

·        Refer to methods of using price as a strategic tool to provide growth

·        Identify effective methods of using price in media communications

·        Understand the relationship between supply and demand

·        Recognise methods of using price for competitive advantage

One Day Course Programme:

1.      Pricing methods

2.      Customer perceptions

3.      Pricing objectives

4.      External influences on pricing

5.      Using price strategically

6.      Supply and demand

7.      Role of quality

8.      Market research and benchmarking

9.      Communicating price to your advantage