Effective Customer Relationship Management

Aims:

To provide awareness, understanding and elevate the importance of customers in your business.

To take a pragmatic approach to the customer information and how best to use it to improve customer volumes, loyalty and financial benefits for your organisation

Objectives:

By the end of the course delegates will be able to:

·        Recognise the importance of customers (and data about them)

·        Understand the importance of accurate quality data to company objectives

·        State the obligations on businesses to data protection legislation

·        Explain the processes and tools available to generate effective data use

·        Identify the benefits to the organisation of data analysis

·        Understand the process and benefits of customer acquisition and retention

·        Recognise the steps in using data to develop plans for future growth

·        Identify and retain profitable customers

·        Explain the benefits of customer loyalty programmes to growth and prosperity

·        Understand relationship management using the Internet

One Day Course Programme:

1.      Data fields

2.      Data analysis

3.      Data Protection Act

4.      Acquisition and retention of customers

5.      Developing growth strategies using accurate customer data

6.      Customer loyalty

7.      Life time value of customers

8.      One to one relationships via the Internet

9.      Case studies